The main organizer of the Contest is the Autonomous non-profit organization Center for Creative Development “Academy of contemporary art” (the founder of the Center is Igor Krutoy). On November 18, 2023, the International Children's Songwriting Contest was held for the first time in Moscow. The final of the Second International Children's Songwriting Contest “Our Generation” will be held in October 2024 in the Russian Federation, Kazan. The event will be interconnected with Russia's chairmanship of the BRICS countries. The Contest will be broadcast live on the all-Russian federal channel “NTV” with a coverage of 150 million viewers.